Paid & Organic Social: Yoga Studio
This project entailed creating a series of social media posts to help grow Turning Point Yoga & Wellness’ brand awareness and promote their classes to help boost enrollment numbers. The social media posts were published using HubSpot and posted to Turning Point Yoga & Wellness’ Facebook, Instagram, and Google accounts. This project also entailed running google ads and updating the website.
Turning Point Yoga & Wellness is a small business founded in January 2021 in Westlake, OH. Turning Point Yoga & Wellness offers different classes like yoga, meditation, wellness coaching, intuitive reading, spiritual clearing, and more special events like retreats, motivational speakers, etc.
- Develop and maintain a content calendar
- Develop and present content ideas
- Create stories, posts, and videos to be shared on Facebook, Instagram, and Google
- Write captions and edit images and/or videos for each post
- Create and update Linktree
- Schedule posts using Hootsuite
- Create and run two Google Ads
- Meet with my supervisor to get approval for posts and ads
- Develop and present ideas and strategies to supervisor
My Process for Creating Social Media Posts
When creating social media posts for Turning Point Yoga & Wellness, I would first write the captions/comments for my post in a google doc. Then, I would source and edit images and videos. I used Photoshop, Adobe Spark (now Adobe Express), Canva, and I would source images from free stock images sites like Unsplash and Pexels.
After creating those posts, I would meet with my supervisor to get approval. Once approved, I would place and manage them in our content calendar. Then, I would schedule those posts using Hootsuite for Instagram, Facebook, and Google Business. This was my first-time using Hootsuite. I would also update the LinkTree to make sure it was updated and synced with our current posts.
My Process for Creating Google Ads
Turning Point Yoga & Wellness had a small budget for Google Ads so I was in charge of finding coupon codes for free or at least discounted ads as well as creating them.
This was my first experience using Google Ads, so I took the Google Ads and Google Analytics for Beginners courses. I took this course to help me understand how google ads worked and to figure out how to write quality ads with high conversion rates.
I created the first Google ad to see what type of results would come up for yoga near me or yoga Westlake. This moved our website from the #8 Google ranking to be #2. Based on those analytics that I got from the first ad, I created a second ad to promote specific meditation and yoga classes. Then I also revised the first ad to be more effective on Google SERP and to improve conversion rates
- Adobe Spark (Adobe Express)
- Google Ads
- Google Analytics
I created 60 social posts for Facebook, Instagram, and Google Business. Social engagement boosted over 50% on Instagram. Social engagement for Facebook stayed relatively the same since Turning Point Yoga & Wellness’ target audience doesn’t use Facebook.
- Two people signed up of a class together after seeing all the promotional social posts.
- One person converted and attended a yoga class after discovering Turning Point Yoga & Wellness from the Google Ads
These results are great since Turning Point Yoga & Wellness only opened 6 months before I started working there and was struggling to find clients. Overall, these are great conversion rates for me since I only working there two months and because it was my first experience running a brand’s social media and google ads on my own.