Content Marketing: Entrepreneurship
This project entailed creating a variety of different content for the Entrepreneurship Education Consortium (EEC). The content was designed to help build their brand awareness and promote their organization and connect to students and college administrators.
The Entrepreneurship Education Consortium (EEC) is a small organization that works with 11 universities to help undergraduate students learn about entrepreneurship. They teach entrepreneurship skills by providing practical “experiential” education to students in Northeast Ohio to prepare them to become entrepreneurs. They engage students to create new ventures and jobs and build wealth for the region. EEC’s mission is to cultivate an entrepreneurial mindset, create practical experiences, and connect students to opportunities that advance them personally and professionally.
I was responsible for working with a team of 6 to create content for EEC. As a team, we created different personas, came up with content ideas and topics, and helped review and make edits to content. I was personally responsible for creating 2 infographics, 2 videos, 2 social media stories, and 4 social media posts & graphics, 2 SEO articles and then staging those articles. Once everyone on the team was done with creating their content, we all worked together to make sure that all the content was consistent and had the same look and feel. Then we worked together to create the different deliverables for the client. The deliverables were a google folder with all the content in it, as well as a pillar page and memo explaining the content we created, how we did it, and how to access it.
In the beginning of the project, my team met to discuss our target markets and who we were going to focus our content on. Then we created our two personas: one persona for students and one for campus administrators.
The team came up with different content topics and ideas for each persona and for the different stages in the buyer’s journey (awareness, consideration, and decision). As a team, we picked different ideas/topics that we were going to pursue, then began individually writing articles on those topics. Once those articles were complete, the team gave feedback and made final edits. Then everyone on the team began making an infographic, 2 social posts, and 1 social story in Canva for each article. The team individually made a video and staged the article in Adobe Creative Cloud Express. Then we reviewed each other’s work and made revisions. This process was repeated twice.
Then we all worked as a team to produce a promotional plan and a series plan to help give ideas for social media, podcasts, vlogs, and mini episodes. The team worked together to combine our content to have the same consistent look and feel to give to the client as well as packaging everything up into a google folder, pillar page, and a memo for the client to access our work.
- Google Suite
- Adobe Creative Cloud Express
At the end of the project, my team was able to produce
- 14 SEO Articles
- 14 Infographics
- 14 Videos
- 14 Social Media Stories
- Promotional Plan with 28 social media posts
- Series Plan for a Podcast, Vlog, and Mini Episodes
The content we created can be used by our client to
- attract both university administrators and students that may be interested in starting a business of joining the organization.
- help increase their brand awareness
- help increase the number of people using their services.