Lux Fashion Rentals
Product Packaging | Fall 2021
Lux Fashion Rentals is a conceptual clothing rental company that focuses on providing service to every person regardless of their budget. Lux Fashion Rentals has a 1920s Art Deco aesthetic that focuses on luxury. This concept is utilized throughout Lux Fashion Rentals’ existing branding. The colors are black and white to create the Art Deco inspired pattern that you see throughout all the different product packaging. The packaging shown here is merchandise that Lux Fashion Rentals would sell in their store to promote their brand. It features three different product options: a black tinted wine glass, 3 hair scrunchies, and a picture frame. All the product packaging meets the legal packaging requirements for the USA and has custom die lines.
This project required me to research different types of packaging for picture frames, scrunchies, and wine glasses to be able to efficiently create a packaging designs for LUX Fashion Rentals. My inspiration, research, and thumbnails are below.