Event Management: Believe in Dreams
Overview
This project entailed promoting and making all print and digital signage that would be used at the Believe in Dreams: Annual Auction & Gala. This project required me to create different items that would be used during the gala to help encourage and record bids during the gala.
Organization
Believe in Dreams is a small youth non-profit in Beachwood, OH. Its mission is to fulfill the dreams of economically disadvantaged youth who have survived non-medical adversity by providing access to enriching opportunities, connection to the community, and hope for the future.
My Responsibilities
I was responsible for promoting the gala with email marketing and social media marketing. I was in charge are creating social media posts and stories and maintaining the content calendar.
I was responsible for making all the digital and print signage and designs for the gala, which included the following.
- Invitations
- Programs
- Sponsor Posters
- Podium signage
- Table numbers & signage
- Gala website & Fundraising page
- PowerPoint slides
My Process
I started this project by discussing with my supervisor to figure out what the theme should be for the gala. We picked a rose gold and pink springy From that theme, I created the gala invitations. I worked with my team to make edits and revisions. Once the invitation was done, printed, and send out to recipients, I started working on the digital elements. I begin creating social posts and emails to schedule and send out once they were approved. I created those promotions in the social media content calendar, Canva, and Constant Contact. I also helped create the email and website banners as well as helped stylize/brand them with the gala theme. Once the digital elements were done, I began making the print designs using InDesign which included the gala programs, sponsor posters, podium signage, table numbers & signage. Once everything was off to print, I made the PowerPoint slides that were presented during the event. Now that the gala prep work was done, I was able to attend the gala and make live updates of the gala on Believe in Dream’s Facebook and Instagram accounts utilizing the live and story features.
Overall, I worked on so many small projects within this large gala project. Overall process was to meet with my supervisor and team to discuss what they wanted, then create that, make edits and revisions, get approval to finish the project, and then move on to the next project that needed to be done.
Software Used
- Adobe Creative Cloud Illustrator
- Adobe Creative Cloud InDesign
- Adobe Stock Images
- Canva
- Facebook / Meta
- Facebook / Meta Business Suite
- Google Suite
Content Example
My Successes
My work helped encourage people to attend and interact at a fundraising event that helped raise over $80,000. This was a big accomplishment because I was the only one in charge of promoting this event with social media posts and email blasts. I successfully created all of the print designs for the event.
This project also helped my personal development by helping me with multitasking and my time management skills. This was prominent when working with the gala development committee to make sure things got done when they needed them as well as working with the printer to get things printed on time for the event.