My name is Kate Kittinger, I am a senior at Baldwin Wallace University. I will be graduating with my bachelor’s degree in arts in the spring (May 2022). I am double-majoring in digital marketing and digital media and design: graphic design.

During college, I have taken advantage of the opportunities to learn and grow my marketing and design skills on campus by being involved in Baldwin Wallace University’s Digital Marketing Center and The Hive Design Group. The digital marketing clinic is giving me the opportunity to explore and learn new marketing skills along with implementing the things that I have learned in my marketing classes with real clients. These things include social media content creation, SEO, website development, and more. The Hive Design Group is giving me the opportunity to design for real clients. I have designed brand guidelines, logos, merch, a book, a book cover, and more for clients.

This summer, I had the opportunity to work as a summer intern at Turning Point Yoga & Wellness in Westlake. There I was able to continue to create social media content, run google ads, help develop parts of the website, and more. I enjoyed that internship, however, I was the only marketing intern, and I was the entirety of the marketing department. This experience has taught me I want to work in a larger environment with more people to collaborate with.

After I graduate college, I want to work in a design or marketing agency or at a company with a larger marketing department. I want to work somewhere where people are collaborative, so I will be able to bounce ideas off with others, learn new things, and be able to ask for help when needed.

I love both the creative side of graphic design and marketing. However, I also love seeing the data that comes with something I design for marketing, whether it is an Instagram post or an e-blast. I enjoy marketing because I get to see both the creative and analytical sides of a design and tweak it from there.